The Climate Message Needs to Change (Part 3): A Generational Approach
This is the final post (for now) on the subject of crafting a more effective message on climate change.
This three-part messaging recommendation series was prompted by two surveys (PEW Research and the Climate Insights 2024 Report) on attitudes toward energy and climate change. The results of both surveys indicate that the climate change message has been ineffective.
It should be noted that both surveys were U.S.-based. However, it’s reasonable to assume similar attitudes exist in other developed countries. If anyone has information to the contrary, please share it. I have no desire to perpetuate untruths.
Yesterday I offered recommendations six through 10. Today, because there is no single message that will resonate with everyone, we take a generational approach. Every generation holds different attitudes. The climate movement needs to develop a unique message for each generation, and that message needs to have a specific purpose and goal.
Again, these thoughts are a work in process. I don’t pretend to have all the answers, and I welcome a dialogue.
#climatechange #globalwarming #climatechangeisreal #severeweather #climateaction #emissions #carbonemissions #climatescience
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- Source: https://energycentral.com/c/cp/transforming-climate-message-generational-approach